Deliverables Wireframes + Mockups + Interactive prototypes + Style guides for UI + Icons
Together with the marketing team, data analysts and developers, we created regular cycles of UI/UX updates to improve user-experience and meet business goals. Final release decisions are mostly made based on the data collected with the help of multiple qualitative and quantitative tools.
Mobile site conversion rate increased by 94% since we started to implement optimizations in 2016.
Design concepts and variations are presented using high fidelity mockups and interactive prototypes.
Motion prototype for mobile navigation menu
Initially desktop and mobile version sites were developed separately. In order to provide a better user-experience across multiple devices and screen sizes, client requested to design a new responsive layout
Grid and breakpoint guide
Typography and scale style guide
